Job Summary:
Under the direction of the Executive Vice President, the Recruiting and Marketing Manager is responsible for developing and executing strategic recruiting and marketing initiatives to attract prospective students across all MTSA programs. This position organizes and participates in special recruiting events on and off campus, supports brand awareness efforts, and oversees general school engagement with prospective students. Additionally, the Recruiting and Marketing Manager plays a key role in creating and maintaining marketing materials, social media strategies, and community partnerships to strengthen the institution's visibility and reputation.
Qualifications:
- Bachelor’s degree in marketing, business, communication, education, or other relevant discipline (preferred).
- 3 to 4 years of experience in recruiting, marketing, or an equivalent combination of education and experience.
- Proficiency in Microsoft Office and relevant marketing software (e.g., Canva, Adobe Creative Suite, social media management tools).
- Strong organizational skills with the ability to meet deadlines and manage multiple projects.
- Efficient typing, data entry, and data analysis skills.
- Excellent communication, customer relations, and public speaking abilities.
- Experience in social media management and digital marketing strategies.
- Ability to work in a fast-paced environment and adapt to shifting priorities.
Responsibilities:
This job description is not to be considered an exhaustive or exclusive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related activities as requested. This list describes major responsibilities to support the admissions processes for MTSA:
Recruiting and Marketing
- Serve as the primary recruiter for MTSA, representing the institution at recruitment fairs, conferences, and exhibitions.
- Collaborate with the Admissions Coordinator to develop and implement campus-wide and program-specific recruiting and marketing strategies to achieve enrollment goals.
- Coordinate and execute marketing campaigns to promote MTSA programs through traditional and digital channels, ensuring alignment with the institution's brand.
- Manage the institution's social media platforms, including publishing engaging content, developing a results-driven strategy, and analyzing performance metrics.
- Oversee the development and distribution of marketing materials, such as brochures, flyers, and newsletters, in collaboration with internal and external partners.
- Maintain and update MTSA’s website content to ensure accuracy, relevance, and visual appeal.
- Strengthen community partnerships with organizations, schools, universities, and churches to expand MTSA’s presence and recruiting opportunities.
- Provide input and contribute to the creation of content for institutional publications (e.g., Airways magazine).
- Monitor and ensure adherence to brand guidelines in all communications and promotional efforts.
- Track, analyze, and report on recruitment and marketing efforts to assess effectiveness and recommend improvements.
- Collect feedback from prospective students and event participants to enhance future recruitment strategies and processes.
- Support other institutional initiatives and perform additional job-related duties as assigned by the Executive Vice President.
Event and Mission Support
- Organize and promote recruitment events, including Career Fairs, Open Houses, and information sessions, to showcase MTSA’s programs and engage with prospective students.
- Support mission-related activities by assisting with coordination, marketing, and event logistics.
- Attend and help facilitate on-campus and off-campus events, ensuring a professional and welcoming environment for attendees.
Committee Involvement:
- MTSA Staff Committee member
Reporting:
Reports to the Director of Human Resources while collaborating with the Executive Vice President
Terms of Employment:
Full-time employment by MTSA